The short version
To DM on X: open Messages (called Chat in newer versions), tap New message, pick the person, write, send. You can message anyone who follows you. Anyone else only if their inbox is open to you.
The limit you will hit is message requests to people who do not follow you: 7 a day on a free account, 35 on Premium, 75 on Premium+. Those land in a Requests folder that X sorts and filters. Most cold DMs are never seen. What gets answered is a short, specific message with one easy question.
- 7
- Message requests a day, free
- 35
- Message requests a day, Premium
- 500
- DMs sent per day, X limits page
- 256
- People in one group DM
How to DM someone on X (web)
- 1Open MessagesLeft menu. Some accounts see Chat
- 2New messageThe icon at the top of your inbox
- 3Pick the personName or @username, then Next
- 4Write and sendAdd a photo, GIF or video if useful
How to DM on iPhone and Android
- 1
Tap the envelope (or Chat) icon
It sits in the bottom bar and opens your inbox. - 2
Tap the new message icon
Type a name or @username. Add more people to start a group, up to 256 in one conversation. - 3
Write your message and send
Tap the paper airplane on iPhone or the send icon on Android. You can attach a photo, video or GIF from the plus icon.
Sent something wrong? You can edit a sent DM up to 5 times, with no time limit. X shows “Edited” under it. Deleting a regular DM only removes it from your side. The other person still sees it. Both rules are on X’s Direct Messages help page. In an encrypted Chat you can unsend instead. That removes the message from their inbox too (About Chat).
DMs, Chat or XChat: what is it called now?
All three are the same inbox. In November 2025, X started rolling out Chat on iOS and the web to replace its basic DMs. It added encryption, file sharing and calls (Engadget, Nov 14, 2025). On April 24, 2026 it launched a standalone XChat app for iPhone (TechCrunch). X’s help center still documents both: “Direct Messages” for the basics and About Chat for the encrypted version. So your app may say Messages or Chat. The steps are the same.
If you reach out to strangers, know this: a message request is not encrypted until the other person accepts it. Keep anything private out of a first message.
Who can DM you, and who you can DM
You can always message people who follow you. For everyone else, their settings decide. Here are all the rules, from X’s Direct Messages and Chat pages:
| Your situation | Can you message them? | Where it lands |
|---|---|---|
| They follow you | Yes | Their inbox |
| They messaged you before, or accepted a message from you | Yes | Their inbox |
| Same Premium Business or Organization | Yes | Their inbox |
| They allow message requests from everyone | Yes, uses one request | Their Requests |
| They allow Verified only, and you are Verified | Yes, uses one request | Their Requests |
| Closed inbox and they do not follow you | No, unless they share their X Number with you | Nowhere |
To open your own inbox, go to Settings and privacy, then Privacy and safety, then Direct Messages, and choose who can send you requests. Build in public and want customers or collaborators to reach you? Open it at least to Verified accounts. You can also share an X Number. It is a private code that lets someone message you even when your inbox is closed.
X DM limits in 2026
X lists two DM limits, on two different help pages. They count different things. X does not say how they fit together, so here is what each page says.
- Free7
- Premium35
- Premium+75
| Limit | Number | What it counts |
|---|---|---|
| Message requests | Free 7, Premium 35, Premium+ 75, Premium Business 500 per 24 hours | New messages to people who do not follow you |
| Direct Messages (daily) | 500 sent per day | All messages you send, on every device and app |
| Group size | 256 people | Members in one group conversation |
| Edits per DM | 5, no time limit | Changes to a message you already sent |
Sources: About Chat, About X limits and About Direct Messages, all checked October 12, 2026. Hit a limit and X shows an error naming it. You can send again once the period has passed.
How the DM rules changed, 2023 to 2026
Another guide has different numbers? Check its date. The rules changed several times:
| When | What changed | Source |
|---|---|---|
| Jul 13, 2023 | DMs from Verified accounts you do not follow move out of the main inbox into Requests. | TechCrunch |
| Jul 21, 2023 | Twitter Support: unverified accounts will get daily DM limits. No number was given. | Engadget |
| Apr 22, 2025 | X’s limits page lists 500 DMs sent per day, one number for every account. | X Help (archived) |
| Nov 14, 2025 | Chat starts replacing basic DMs on iOS and the web. | Engadget |
| Apr 24, 2026 | Standalone XChat app launches on iPhone. | TechCrunch |
| May 2026 | Unverified accounts are capped at 50 posts and 200 replies a day. The DM line stays at 500. | The Register |
| Checked Oct 12, 2026 | Request limits by plan: Free 7, Premium 35, Premium+ 75, Premium Business 500. | X Help |
Why your DMs go unseen
Most cold DMs never get opened. A DM to someone who does not follow you does not ping their phone like a message from a friend. Here is where it goes:
- 1Lands in RequestsNot the main inbox
- 2Grok sorts itPriority or Hidden
- 3Quality filterLow quality: no notification
- 4Accepted, or never seenYou only know once they accept
So your request has to win a click from one preview line. No media shows. It often sits in a folder the person checks once a week. And you get no signal. X says the sender does not know a request was seen until it is accepted. Silence is not a no. Usually it was never opened.
A cleverer first line will not fix this. Being a name they already know will. Reply to their posts for a few weeks first, the way the reply guy strategy describes. Once they follow you back, your DM skips Requests and lands in their inbox.
How to write a DM that gets a reply
Same rule as networking on X: give them a reason to answer that is about them. And make answering take ten seconds.
A first DM that gets answered
- Two to four short lines. It has to fit in the request preview.
- One specific reason you are writing: a post of theirs, a reply, something they built.
- One question they can answer in a sentence.
- No pitch, no link, no calendar invite in message one.
- Written for this one person. If it works for anyone, it works for no one.
- An easy way out: “no worries if not” is fine.
Weak vs stronger, side by side
Hey! Love your content. I’m building a tool that helps founders grow on X. Would love to hop on a quick call this week and show you a demo. Here’s my link: calendly.com/...
Your post on pricing your first plan at $49 hit home. I priced mine at $19 and regretted it.
Did you raise it on existing users too, or only new ones?
The weak one is a pitch with a link, sent to a stranger. The stronger one shows you read their work. It shares something of your own. Then it asks a question only they can answer.
hey
Saw your thread on cold email for dev tools. Quick one: did the 3-line version beat the long one for you, or was it about even?
“Hey” makes them start the conversation. Most people will not. Put the reason and the question in the first message.
Hi, I’m a founder from Denmark with 10 years in software. I have been following you for a while and I think we have a lot in common. I am working on several projects and I wanted to reach out and connect and see if there is any way we could collaborate in the future...
You mentioned you need beta users for your analytics tool. I run a small SaaS with about 40 users and would happily try it this week.
Want me to?
A long intro about yourself feels like homework. Start with what you can do for them. Keep it specific. End on a yes or no question.
Illustrative examples written for this guide, not real messages.
The follow-up
One follow-up after a week is fine if it adds something new, like a result, a link they asked for or an answer to their question. “Just bumping this” adds nothing. Still no reply? Go back to replying in public. X sets the same bar for bots. Its automation rules say: once a user-started conversation ends, no more DMs without permission.
What I do
ClimbX got to its first $1k in monthly revenue without cold DMs. I posted and replied in public. The DMs I do send go to people who already signed up. They follow the shape above: one line on why I am writing (“saw you signed up and did not finish onboarding”), then one question (“what was the thing for you?”). Nothing to click, nothing to buy. Want to turn conversations into customers? The steps are in how to get your first SaaS customers from X.
Why not mass DMs or auto-DM tools
Auto-DM tools show up for this search because sending 200 DMs a day sounds like a shortcut. On X it is mostly risk.
| What X says | Where |
|---|---|
| You may not send unsolicited DMs in a bulk or automated manner. | Automation rules |
| Someone being able to receive your DM does not mean they want automated DMs from you. | Automation rules |
| Bulk, high-volume unsolicited DMs and identical DMs are content spam. | Authenticity policy |
| Penalties include losing access to Direct Messages, locked accounts and suspension. | Authenticity policy |
The math does not work either. You get 7 requests a day on a free account and 35 on Premium. Volume is capped anyway. Spend the few you have on people you already talked to in public.
That is also why ClimbX does not send DMs, and never will. It drafts posts in your voice, based on what works for accounts a few times your size. It also finds posts in your niche worth replying to. You edit and send every reply and every message yourself.
Frequently asked questions
How do you DM someone on X?
On x.com, click Messages (or Chat) in the left menu, click the New message icon, type their name or @username, click Next, write your message and press Send. In the iPhone or Android app, tap the envelope or Chat icon, then the new message icon, and follow the same steps. You can also open their profile and tap Message.
How many DMs can you send per day on X?
Two limits apply. X’s limits page lists 500 Direct Messages sent per day. Separately, X’s Chat help page caps message requests (messages to people who do not follow you) per 24 hours by plan: Free 7, Premium 35, Premium+ 75, Premium Business 500. Both checked on October 12, 2026.
Why can’t I DM someone on X?
Most likely they do not follow you and their inbox is closed. If someone does not follow you, you can only message them in three cases. They accept requests from everyone. They accept requests from Verified users and you are Verified. Or they have messaged you before. You may also have used up your daily message requests.
Do you need X Premium to send DMs?
No. Free accounts can message anyone who follows them and send up to 7 message requests a day to people who do not. Premium raises the request limit to 35 and lets you reach people who only accept requests from Verified accounts.
Where do message requests go on X?
Into a separate Requests section, not the main inbox. X uses Grok to sort them into Priority or Hidden. On iOS and Android, a quality filter hides lower-quality requests without a notification. The sender cannot see that you read a request until you accept it.
Is it OK to send automated DMs on X?
Not unsolicited ones. X’s automation rules say you may not send unsolicited DMs in a bulk or automated manner. Its authenticity policy bans high-volume unsolicited DMs and identical DMs. Penalties go from losing DM access all the way to suspension.
Get known in public first. Then the DM gets opened.
ClimbX drafts posts in your voice and finds conversations in your niche worth joining, so people already know your name when you message them.
Read next
- How to Network on X: Grow by Talking to People, Not Posting More - Posting grows you among people who already know you. Conversations are how new people learn your name. How to network on X at any size, and what to check when growth stalls.
- The Reply Guy Strategy on X: How to Grow With Replies, Not Spam - How to use replies to grow on X without becoming the account everyone mutes: who to reply to, when, what a reply worth reading looks like, and a 30-minute routine.
Sources
- X Help: About Direct Messages - sending on web, iOS and Android, who can message you, requests, quality filter, DM editing, checked October 12, 2026
- X Help: About Chat - Chat eligibility, message request limits by plan, X Numbers, Grok sorting of requests, checked October 12, 2026
- X Help: About X limits - 500 Direct Messages sent per day, checked October 12, 2026
- X Help: About X limits (archived April 22, 2025) - the same 500-a-day DM line before the 2026 posting limits
- X Help: Automation rules - no unsolicited bulk or automated DMs, no automated follow-ups after a conversation ends
- X Help: Authenticity policy - bulk and identical DMs as content spam, and the penalties
- TechCrunch: Twitter’s new DM settings (Jul 13, 2023) - Verified DMs from non-followers moved to Requests
- Engadget: Twitter limits DMs for unverified users (Jul 22, 2023) - the July 21, 2023 announcement, with no number given
- Engadget: X rolls out Chat (Nov 14, 2025) - Chat replaces basic DMs on iOS and the web
- TechCrunch: X launches XChat app on iOS (Apr 24, 2026) - the standalone messaging app
- The Register: X limits unverified accounts to 50 posts a day (May 19, 2026) - the 2026 limits update, DM line unchanged at 500
- github.com/xai-org/x-algorithm - “share via DM” as a predicted action in the For You ranking, checked October 12, 2026
