What does DoNotAmplify mean on X?

Account label in X’s Under the Hood report · Hidden from non-followers

`DoNotAmplify`

Account labelHidden from non-followers

X’s systems think the account may break its rules, so its posts are not recommended until a review finishes.

What X’s report says

What it means

Account detected by automated systems as likely to contain content in violation of X’s Terms of Service policy.

Effect on visibility

The account’s posts are hidden from recommendations to non-followers pending further review.

What X’s code adds

Your posts are dropped from For You for non-followers only, and from the video feed. Followers still get them.

Read from X’s open-source code. X’s live settings can differ.

What to do

Remove posts that could break the rules and pause anything automated. Then wait for the review.

Not the same as DO_NOT_AMPLIFY (post label). The report shows the two in different sections, so check which one you have.

X’s wording is copied from underTheHoodLabels.strato in X’s open-source code. Last checked against X’s code on October 17, 2026.

How to check if you have this label

Open X’s Under the Hood report while logged in. There is no menu link, so use the direct link. It lists every label on your posts and account last month, with a count. How to read it: X Under the Hood report explained.

Got another label in your report? Look it up here.

Common questions

What does DoNotAmplify mean on X?: X’s systems think the account may break its rules, so its posts are not recommended until a review finishes. X’s own description: “Account detected by automated systems as likely to contain content in violation of X’s Terms of Service policy.” Effect: “The account’s posts are hidden from recommendations to non-followers pending further review.”
How do I fix DoNotAmplify?: Remove posts that could break the rules and pause anything automated. Then wait for the review.
How do I know if I have DoNotAmplify?: Open X’s Under the Hood report at x.com/i/jf/under_the_hood while logged in. It lists every label on your posts and account last month. You need an account at least one year old with 10 or more posts in the prior month.