What does DO_NOT_AMPLIFY mean on X?

Post label in X’s Under the Hood report · Hidden from non-followers

`DO_NOT_AMPLIFY`

Post labelHidden from non-followers

The older name for MALICIOUS_URL. Same effect: the post is not recommended to non-followers.

What X’s report says

What it means

Historically applied to posts detected by automated systems as likely to contain a link to a malicious site. Being replaced by MALICIOUS_URL label and then will be fully removed.

Effect on visibility

Included in this report since any posts that have this label would be hidden from recommendations to non-followers.

What X’s code adds

Applied in the same step as MALICIOUS_URL, for links to sites rated unsafe, and removed with it.
Dropped from For You for non-followers and from the video feed.

Read from X’s open-source code. X’s live settings can differ.

What to do

Treat it like MALICIOUS_URL: check the link in the post and drop it if you are not sure it is safe.

Not the same as DoNotAmplify (account label). The report shows the two in different sections, so check which one you have.

X’s wording is copied from underTheHoodLabels.strato in X’s open-source code. Last checked against X’s code on October 17, 2026.

How to check if you have this label

Open X’s Under the Hood report while logged in. There is no menu link, so use the direct link. It lists every label on your posts and account last month, with a count. How to read it: X Under the Hood report explained.

Got another label in your report? Look it up here.

Common questions

What does DO_NOT_AMPLIFY mean on X?: The older name for MALICIOUS_URL. Same effect: the post is not recommended to non-followers. X’s own description: “Historically applied to posts detected by automated systems as likely to contain a link to a malicious site. Being replaced by MALICIOUS_URL label and then will be fully removed.” Effect: “Included in this report since any posts that have this label would be hidden from recommendations to non-followers.”
How do I fix DO_NOT_AMPLIFY?: Treat it like MALICIOUS_URL: check the link in the post and drop it if you are not sure it is safe.
How do I know if I have DO_NOT_AMPLIFY?: Open X’s Under the Hood report at x.com/i/jf/under_the_hood while logged in. It lists every label on your posts and account last month. You need an account at least one year old with 10 or more posts in the prior month.