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What does NsfwBannerImage mean on X?

Account label in X’s Under the Hood report · Hidden from non-followers

NsfwBannerImage

Account labelHidden from non-followers

Your header image looks like adult content to X’s systems, and that limits every post.

What X’s report says

What it means

Account detected by automated systems as one that may post content subject to X’s Adult Content policy.

Effect on visibility

The account’s posts are hidden from recommendations to non-followers.

What X’s code adds

  • Your posts are dropped from For You, followers included, and from the video feed. Following is not affected.
  • The code doesn’t show what sets it. A violent header image goes to a human review instead.

Read from X’s open-source code. X’s live settings can differ.

What to do

Change your header image.

X’s wording is copied from underTheHoodLabels.strato in X’s open-source code. Last checked against X’s code on October 17, 2026.

How to check if you have this label

Open X’s Under the Hood report while logged in. There is no menu link, so use the direct link. It lists every label on your posts and account last month, with a count. How to read it: X Under the Hood report explained.

Got another label in your report? Look it up here.

Common questions

What does NsfwBannerImage mean on X?
Your header image looks like adult content to X’s systems, and that limits every post. X’s own description: “Account detected by automated systems as one that may post content subject to X’s Adult Content policy.” Effect: “The account’s posts are hidden from recommendations to non-followers.”
How do I fix NsfwBannerImage?
Change your header image.
How do I know if I have NsfwBannerImage?
Open X’s Under the Hood report at x.com/i/jf/under_the_hood while logged in. It lists every label on your posts and account last month. You need an account at least one year old with 10 or more posts in the prior month.

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